Venture buildingFounders
What we look for before taking equity
Getting paid in equity means betting on a founder, not a deck. What we actually weigh before saying yes — and the honest reasons we say no.
Read →Insights
Ideas on AI & building
Practical writing on where AI creates leverage, and how founders grow with it.
AIPlaybook
We built a self-updating analytics dashboard in a spreadsheet
GA4 and Search Console in one sheet that refreshes itself every morning. What it tracks, why a spreadsheet beat a dashboard tool, and the trap that cost us an hour.
Read →AISolo founders
How to pick your first AI automation
The best first AI project in your business is boring. A test for finding it, a two-week way to prove it, and why the impressive-looking one is the wrong place to start.
Read →AIAgents
What makes an AI agent worth paying for
Most agent demos fall apart on contact with a real business. Four things that separate an agent people pay for from one they abandon after a week.
Read →AISolo founders
How a solo founder can operate like a full team with AI
AI won't replace your team — it becomes one. Here's a practical framework for how one founder can cover product, marketing, support, and ops using AI.
Read →AIStrategy
Where AI actually creates leverage in a business (and where it doesn't)
Not every task deserves AI. A simple framework for finding the highest-ROI places to apply AI in your business — and the traps to avoid.
Read →Venture buildingFounders
Cash or equity? How to work with a venture builder
A venture builder can be paid in cash, equity, or a mix. Here's how to think about which model fits your stage — and what you're really buying.
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